Christoph Auer,

Member of the Board

Business Transformation


After completing his Master of Business Administration (MBA) at Griffith University in Australia, Christoph Auer began his career as a consultant in the automotive sector. In this role he was involved in projects along the value chain for a period of more than five years, covering the entire value-chain from design/development to production. Auer then served as manager for strategic transformation, with a focus on the development and implementation of the digital strategy at Hoffmann Group in Munich.

Most recently, Christoph Auer held the position of Head of Strategy at the Serafin group of companies in Munich, before being appointed to the BHS Management Board in June 2020. There, he is responsible for the transformation of the company.